Pemanfaatan Digital Marketing Dalam Pemasaaran Produk UMKM dengan Platform E-Commerce di Desa Cikeruh Jatinangor

Abstract

Cikeruh Village, located in Jatinangor District, Sumedang Regency, has great economic potential ranging from the culinary, tourism and furniture sectors. This village is currently developing various MSMEs. The main economic support for the community comes from the agricultural sector, especially agriculture and plantations. However, tourist attractions and MSME products from Cikeruh Village are still not widely known due to the lack of knowledge on how to promote them online. To overcome this problem, digital marketing training is needed for villagers. The training aims to enable MSME owners to effectively promote their products and increase awareness. Marketing and branding activities are very important to create awareness among potential consumers and increase the value of MSME products. Therefore, community involvement programs, including branding workshops and socialization efforts, can contribute significantly to the economic potential and welfare of Cikeruh Village.