Digital Public Relations PT Mulia Industrindo Tbk Dalam Mengelola  Akun Instagram @muliaceramics

Nabila Adzhana Putri Ariadi  Fauzi; Fadlan Rusman  Hakim; Fadli  Saputra; Ni Gusti Ayu Ketut  Kurniasari

doi:10.31294/jpr.v5i2.4944

Authors

Nabila Adzhana Putri Ariadi Fauzi Universitas Budi Luhur
Fadlan Rusman Hakim Universitas Budi Luhur
Fadli Saputra Universitas Budi Luhur
Ni Gusti Ayu Ketut Kurniasari Universitas Budi Luhur

DOI:

https://doi.org/10.31294/jpr.v5i2.4944

Keywords:

Digital Public Relations, Instagram, Content Strategy, Brand Awareness.

Abstract

Abstract

This research aims to analyze the Digital Public Relations (PR) strategy implemented by PT Mulia Industrindo in managing Instagram social media. With the increasing development of technology and social media, companies need to have an effective PR strategy to build and maintain a positive image and interact with audiences directly. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews with PT Mulia Industrindo's PR team, Instagram content analysis, and documentation. The research results show that PT Mulia Industrindo implements various strategies, such as structured content planning, consistent use of visuals, active interaction with followers, collaboration with influencers, and the use of social media analytics to measure performance. These strategies have proven effective in increasing user engagement, strengthening brand awareness, and supporting a company's marketing goals. This research provides practical insights for other companies looking to optimize their social media management through a strategic Digital PR approach.

References

Hastjarjo, S. (2011). New media teori dan aplikasi. Surakarta: Lindu Pustaka.

Hermawati, T., & Utari, P. Implementasi Model Strategi Komunikasi Pemasaran Terpadu di Rumah Sakit PKU MUHAMMADIYAH. Komunikasi Massa Jurnal, 157.

Juditha, C. (2017). Memahami Struktur Jaringan Media Sosial sebagai Cara Strategis Periklanan di Era Ekonomi Digital. Jurnal Pekommas, 2(1), 99-114.

Kurniasih, D. (2013). Interaksi Sosial dalam Implementasi e-Government. JIPSI-Jurnal Ilmu Politik Dan Komunikasi UNIKOM, 2.

Luttrell, R. (2021). Social media: How to engage, share, and connect. Rowman & Littlefield.

McQuail, D. (1996). Teori komunikasi massa: Suatu pengantar.

MOEWARDI, M. C. R. D., Putri, K. R., & Rahmanto, A. N. STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM.

Puspita, Y. (2015). Pemanfaatan new media dalam memudahkan komunikasi dan transaksi pelacur gay. Jurnal Pekommas, 18(3), 203-212.

Rahmawati, D. (2016). pemilihan dan Pemanfaatan Instagram sebagai media Komunikasi pemasaran Online (studi deskriptif kualitatif pada Akun instagram@ freezybrowniezz) (Doctoral dissertation, UIN SUNAN KALIJAGA YOGYAKARTA).

Romli, A. S. M. (2018). Jurnalistik online: Panduan mengelola media online. Nuansa Cendekia.

Tjokrowibowo, L., DJASTUTI, I., & SOESANTO, H. (2013). Analisis pengaruh citra perusahaan dan kualitas layanan terhadap kepuasan pelanggan dalam rangka membangun minat transaksi ulang (Studi PT. Phillip Securities Indonesia Cabang Semarang) (Doctoral dissertation, Diponegoro University).